Marketing Insights for SaaS Founders

Practical advice on positioning, customer acquisition, and growth strategy from years of helping software companies scale. Now available as a comprehensive resource library for founders building their marketing engines.

Pike

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Pike is our AI marketing advisor, trained on years of real SaaS growth experience. Ask a question, get a practical answer. Plus links to relevant articles for deeper insights. No fluff, just actionable advice.

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Dive into our collection of marketing insights, growth strategies, and practical advice for SaaS founders

About Pike & Vine

Pike & Vine was a marketing consultancy built for software founders. From WordPress plugins to Shopify apps to B2B SaaS companies, we helped turn product momentum into marketing results.

Founded by Dan Moen, Pike & Vine brought deep experience in marketing for software companies at every stage—from early traction to 8-figure revenue.

While the consultancy has concluded its services, this blog remains an actively maintained resource for SaaS founders looking for practical marketing guidance. The articles here represent years of hands-on experience helping software companies refine their positioning, optimize customer acquisition, and build sustainable growth engines.

We hope these insights continue to help founders grow their companies—faster and smarter.