Your Product Deserves a Growth Plan
Building a great product is only step one. Without a clear strategy, customer acquisition is inefficient, pricing leaves money on the table and growth stalls. We help software founders refine their positioning, optimize acquisition and build scalable marketing engines that drive long-term success.
You Built Something Great. Now What?
Many software founders hit a wall when it comes to growth. Maybe you’re struggling with positioning, attracting the right customers or scaling your marketing efforts effectively. We help solve these challenges with a clear strategy built for your business.
- Struggling to acquire new customers efficiently
- Getting users but struggling to convert them
- Not sure how to differentiate in a crowded market
- Growth has stalled and you're not sure why
- Need Marketing expertise but not ready to hire full time
More Than Just Marketing—A Strategy Built for Scale.
You don’t need another marketing playbook—you need a strategy that works for your product, your customers and your business model. We work with software founders to refine positioning, improve customer acquisition and build sustainable growth engines that scale.
Here’s our high level approach:
Step 1: Refine Your Positioning
- Define your ideal customers - understand who they are, what they need and how they decide
- Clarify your unique value - position your product to stand out from competitors and resonate with the right audience
- Optimize your pricing strategy - balance gross profit and market share by analyzing competitors and testing
Step 2: Optimize Customer Acquisition
- Build your ideal marketing funnel - define the right mix of top, mid and low-funnel activities for scalable growth
- Identify and prioritize gaps - compare your current approach to the ideal and focus on the highest-impact improvements
- Refine and scale what works - double down on proven acquisition channels while testing and optimizing new opportunities
Step 3: Build a Scalable Growth Engine
- Create repeatable, sustainable marketing systems – Reduce reliance on one-off tactics and build long-term momentum.
- Leverage data to improve efficiency – Measure what works, cut what doesn’t, and optimize for growth at scale.
- Turn new customers into loyal advocates – Strengthen retention, increase lifetime value, and drive organic referrals.
Get the Marketing Expertise You Need—Without the Full-Time Commitment
Whether you need an experienced marketing leader to drive long-term strategy or targeted help on a specific challenge, we offer two engagement models to fit your needs.
Fractional CMO
Dedicated marketing leadership, 20-50% commitment
- Hands-on growth strategy and execution
- Clear roadmap for customer acquisition and retention
- Aligned with leadership team and company goals
Best for: companies that need ongoing marketing strategy but aren’t ready for a full-time CMO
Consulting
Project-based strategy and execution
- Positioning, customer acquisition, and growth strategy
- Pricing optimization and go-to-market planning
- Limited availability for high-impact projects
Best for: companies who need expert guidance on a focused project
Not sure which option is right for you? Let’s figure it out.
From the Blog
About Pike & Vine
Pike and Vine is a marketing consultancy built for founders. Whether you’re building a WordPress plugin, scaling a Shopify app or growing a B2B SaaS company, we help turn product momentum into marketing results.
Founded by Dan Moen, Pike and Vine brings deep experience in marketing for software companies at every stage—from early traction to 8-figure revenue.
While Pike and Vine is currently led by Dan, we’re not a one-person shop. We draw on a trusted network of designers, developers, copywriters and strategists to meet the needs of each engagement. As we grow, our vision is to bring on additional senior marketing leaders, giving clients access to fractional CMO-level talent backed by a flexible, high-impact team.
Whether you need hands-on execution or high-level strategy, Pike and Vine is here to help you grow—faster and smarter.
