Insights & Strategies for Growing Your Software Business
Launching a company podcast or sending a team to man a conference booth can be among the most expensive marketing bets – and the hardest to justify. Founders often find themselves reasoning that “we have to be there, even if we can’t fully track the return.” Venture capitalist Jason Lemkin
From sporadic, manual tweeting to consistent, automated content promotion — built in under 4 hours using GPT, GitHub Actions and a few Python scripts. The Problem: Great Content, No Time to Promote It As the founder of Pike & Vine, I’ve published dozens of blog posts about SaaS marketing, pricing
The AI boom has kicked off a fresh wave of innovation in SaaS. Startups born in the GPT era are leaner, faster, and often more compelling in their product narratives. They’re not just chasing the tail end of existing categories—they’re redefining them with AI-first value props that make older products
As a software founder, you may have grown your business through scrappy one-off marketing wins – a viral product launch, a burst of paid ads or a big conference splash. These spikes of activity can drive short-term results, but they often leave you struggling to maintain momentum once the initial
Using WordPress as a content management system (CMS) for static websites blends the robust content editing capabilities of WordPress with the performance benefits of static hosting. At our own site, we use HardyPress because it’s relatively inexpensive, we don’t have to think about security and our site is super fast.
Building a high-performing marketing funnel is crucial for SaaS businesses. Once you’ve identified your most effective acquisition channels, the next step is to strategically scale your investment in these proven winners. Here’s how to effectively refine, test and expand your marketing efforts to ensure maximum Return On Marketing Investment (ROMI).
Improving your SaaS marketing funnel doesn’t mean achieving perfection—it means strategically choosing where to invest your time, budget and effort for the most significant impact. Step 1: Map Your Current Funnel vs. Ideal Funnel Begin by outlining your existing marketing funnel clearly, from awareness through conversion and beyond. Then, visualize
In crowded markets, the clearest message wins. Not necessarily the loudest, or even the most technically advanced—just the one that makes the most sense to the right people. If you can clearly articulate why your product is uniquely valuable and who it’s for, everything else gets easier: attracting leads, converting
As an early-stage software founder, you often feel pressure to get any customer through the door. But trying to serve everyone usually means you’re not delighting anyone in particular. The key to gaining traction is defining your ideal customers—the specific types of people or businesses who benefit most from your
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