Pike & Vine Blog

The 100:1 content creation to promotion ratio is dead. Here’s what high-performing B2B SaaS companies are doing instead—and the ROI math to prove it works.

Organic click-through rates have dropped 61% in fifteen months. HubSpot lost 55% of their traffic in just two months. 60% of Google searches now end without a click. The content marketing model that worked for the past decade is broken, and companies that don’t adapt are watching their ROI evaporate.

Most SaaS companies build features based on gut feeling or whoever yells loudest. Feature research replaces opinions with evidence. By surveying paying customers, free users and non-users across different personas, you can make data-driven decisions about free vs paid features, roadmap priorities and new concepts. Here’s the framework we used

Your retargeting vendor claims $500K in revenue. Facebook says $300K. Google takes credit for $400K. Somehow your marketing channels are claiming 200% of your actual revenue. Here’s how sensitivity analysis cuts through the attribution circus to help you make smart budget decisions without perfect data.

SaaS companies have the worst data integration issues of any industry. Learn the 14 essential CRM data categories that drive 299% marketing ROI and how fractional CMOs optimize systems for sustainable growth.

Most growth-stage software companies leave significant expansion revenue untapped in their support channels because they’ve never figured out how to bridge the divide between sales and support teams. As a CMO who’s attempted this twice with mixed results, I can tell you the real problem isn’t team dynamics—it’s conflicting incentives

In our previous article on documentation as a growth engine, we saw how great help docs can convert trial users into paying customers. But knowing documentation is crucial begs a practical question: who on your team should actually write these help articles? It’s tempting to simply hand off documentation to

For a SaaS team wearing multiple hats, it’s easy to overlook your product documentation as a growth lever. Yet configuration, customization, integration and testing aren’t just technical steps. They’re part of your marketing funnel. Prospective customers in trial or evaluation mode often dive into your help docs to see how

In a recent tweet, designer @WiseArts shared a brilliantly simple pricing interface that’s been getting well-deserved attention. It’s a variation on the classic “Good, Fast, Cheap — pick two” model, but it’s applied with creative clarity and a modern UI flair. The screenshot she shares is from onepageflip.com/#pricing, a landing