Building a Marketing Dashboard That Drives Decisions
Most marketing dashboards are useless.
Not because they lack data. Because they’re full of numbers nobody acts on. …
Pike & Vine Blog
Insights & Strategies for Growing Your Software Business
Retention Tactics That Actually Work
When I was CMO at an e-commerce software company, we had people doing customer success work. But no real system. No …
Churn Analysis: Finding the Leaks in Your SaaS Business
Most SaaS founders look at their churn rate like it’s a single number. 5% monthly churn. 15% annual. Then they try …
Measuring Trial-to-Paid Conversion: The One Metric That Changes Everything
Your trial-to-paid conversion rate is lying to you.
You check your dashboard. 15% conversion. Industry average. Not …
Onboarding Systems That Drive Activation
Only 37.5% of SaaS users ever reach activation.
That’s from Userpilot’s analysis of 62 SaaS companies. …
Lifecycle Email Sequences That Convert
A few years back, I had a week off between Christmas and New Year. Instead of relaxing, I decided to tackle something …
Email Marketing Fundamentals for SaaS
I’ve worked with two SaaS companies that had completely different email marketing outcomes, despite similar …
Why Most SaaS Marketing Fails (And How to Fix It)
I wrote recently about when to bring in a fractional CMO, using the story of how one client scaled 10x by treating their …
How to Analyze Competitor Marketing Channels
When I joined Wordfence, our blog wasn’t working. Traffic was mediocre. Backlinks were scarce. We were publishing …