Insights & Strategies for Growing Your Software Business
The AI boom has kicked off a fresh wave of innovation in SaaS. Startups born in the GPT era are leaner, faster, and often more compelling in their product narratives. They’re not just chasing the tail end of existing categories—they’re redefining them with AI-first value props that make older products
As a software founder, you may have grown your business through scrappy one-off marketing wins – a viral product launch, a burst of paid ads or a big conference splash. These spikes of activity can drive short-term results, but they often leave you struggling to maintain momentum once the initial
Using WordPress as a content management system (CMS) for static websites blends the robust content editing capabilities of WordPress with the performance benefits of static hosting. At our own site, we use HardyPress because it’s relatively inexpensive, we don’t have to think about security and our site is super fast.
Building a high-performing marketing funnel is crucial for SaaS businesses. Once you’ve identified your most effective acquisition channels, the next step is to strategically scale your investment in these proven winners. Here’s how to effectively refine, test and expand your marketing efforts to ensure maximum Return On Marketing Investment (ROMI).
Improving your SaaS marketing funnel doesn’t mean achieving perfection—it means strategically choosing where to invest your time, budget and effort for the most significant impact. Step 1: Map Your Current Funnel vs. Ideal Funnel Begin by outlining your existing marketing funnel clearly, from awareness through conversion and beyond. Then, visualize
In crowded markets, the clearest message wins. Not necessarily the loudest, or even the most technically advanced—just the one that makes the most sense to the right people. If you can clearly articulate why your product is uniquely valuable and who it’s for, everything else gets easier: attracting leads, converting
As an early-stage software founder, you often feel pressure to get any customer through the door. But trying to serve everyone usually means you’re not delighting anyone in particular. The key to gaining traction is defining your ideal customers—the specific types of people or businesses who benefit most from your
The Shopify App Store houses thousands of apps, making visibility in search results a critical challenge for developers. If your app isn’t ranking for the keywords merchants use, it’s likely to be overlooked by potential users. A huge portion of app installs comes from search queries, so improving your search
Ranking well in the WordPress.org Plugin Repository is crucial for visibility and downloads. The repository’s search algorithm considers relevance and plugin quality signals – similar to SEO, but with its own set of factors. This guide breaks down the key ranking factors and provides step-by-step strategies to optimize your plugin
© 2025 Pike & Vine. All Rights Reserved.