Pike & Vine Blog

Your retargeting vendor claims $500K in revenue. Facebook says $300K. Google takes credit for $400K. Somehow your marketing channels are claiming 200% of your actual revenue. Here’s how sensitivity analysis cuts through the attribution circus to help you make smart budget decisions without perfect data.

SaaS companies have the worst data integration issues of any industry. Learn the 14 essential CRM data categories that drive 299% marketing ROI and how fractional CMOs optimize systems for sustainable growth.

Most growth-stage software companies leave significant expansion revenue untapped in their support channels because they’ve never figured out how to bridge the divide between sales and support teams. As a CMO who’s attempted this twice with mixed results, I can tell you the real problem isn’t team dynamics—it’s conflicting incentives

In our previous article on documentation as a growth engine, we saw how great help docs can convert trial users into paying customers. But knowing documentation is crucial begs a practical question: who on your team should actually write these help articles? It’s tempting to simply hand off documentation to

For a SaaS team wearing multiple hats, it’s easy to overlook your product documentation as a growth lever. Yet configuration, customization, integration and testing aren’t just technical steps. They’re part of your marketing funnel. Prospective customers in trial or evaluation mode often dive into your help docs to see how

In a recent tweet, designer @WiseArts shared a brilliantly simple pricing interface that’s been getting well-deserved attention. It’s a variation on the classic “Good, Fast, Cheap — pick two” model, but it’s applied with creative clarity and a modern UI flair. The screenshot she shares is from onepageflip.com/#pricing, a landing

Customer Success (CS) has become a vital function for software-as-a-service (SaaS) companies, especially as they scale. High-growth SaaS founders often ask when and how to invest in customer success, how to staff the team, what CSMs (Customer Success Managers) should do, how they work with other departments and how to

Launching a company podcast or sending a team to man a conference booth can be among the most expensive marketing bets, and the hardest to justify. Founders often find themselves reasoning that “we have to be there, even if we can’t fully track the return.” Venture capitalist Jason Lemkin has

From sporadic, manual tweeting to consistent, automated content promotion — built in under 4 hours using GPT, GitHub Actions and a few Python scripts. The Problem: Great Content, No Time to Promote It As the founder of Pike & Vine, I’ve published dozens of blog posts about SaaS marketing, pricing