Insights & Strategies for Growing Your Software Business
Building a successful marketing funnel is critical for plugin and app developers who want to drive consistent growth without relying solely on marketplace traffic. Unlike traditional SaaS models, plugins and apps often have unique buyer journeys, and optimizing each stage of the funnel can significantly improve conversions. Here’s a step-by-step
Pricing is never a one-time decision. In SaaS, ongoing research and calibration are essential to maintaining revenue growth while keeping customer satisfaction high. The challenge lies in knowing when and how to adjust pricing without causing unnecessary churn. Here’s how companies can refine their pricing strategy through continuous research and
Pricing is both an art and a science. While competitive research and market demand play a crucial role, businesses that actively test and iterate on their pricing strategies gain an advantage. Whether through A/B testing, longitudinal studies, or psychological pricing tactics, refining your pricing approach can maximize revenue while keeping
For SaaS founders, gross profit isn’t just an accounting metric—it’s one of the clearest signals that your business model actually works. If you don’t have the margin to fund product development, support and growth, you’ll never build a sustainable company. Let’s break down how to calculate gross profit the right
The debate over whether to offer a free tier is one of the most contentious decisions SaaS founders face. On one hand, a free tier can be a powerful growth engine, lowering friction for adoption and fueling viral expansion. On the other, it can become a revenue killer—attracting users who
Pricing can make or break a SaaS business. Set it too low, and you leave money on the table or attract customers who don’t see your product as valuable. Set it too high, and you risk pricing out the very businesses you’re trying to serve. Without the right research, pricing
Naming is hard. Really, really hard. First off, it’s super subjective. Getting all of the decision-makers and influencers to love something can be nearly impossible. Second, doing a trademark search will almost always yield conflicts, so you need to either include a lawyer in the discussion or pretend to be
As podcasting explodes as a medium, more and more companies are launching their own shows. Should you start a podcast for your business? I’ve helped launch one and had the “should we or shouldn’t we” discussion with several other companies. There’s a lot that goes into doing it right in
We recently talked to the owner of a company about a potential SEO project. He had recently dropped from the top organic search position for the keywords that mattered most to page two and he needed help getting that back. He had hired an agency to help him only to
© 2025 Pike & Vine. All Rights Reserved.