Why I Finally Left WordPress Behind (And What I'm Using Instead)
The invoice hit my inbox: €35. About $41 a month, nearly $500 a year.
Six years ago, Hardypress was exactly what I …
Pike & Vine Blog
Insights & Strategies for Growing Your Software Business
When Is It Time to Bring in a Fractional CMO?
A few years back, I ran an agency with my partner Marc Glazer. We had a rule: no single client could exceed 50% of our …
Rethinking the Content Marketing Budget: Moving Beyond 100:1
In our last article on the content marketing reckoning, we walked through the evidence: organic search traffic is down …
The Great Content Marketing Reckoning: Why Everything You Know About Content Distribution Just Changed
When I was CMO at Defiant, the company behind Wordfence, we did content marketing the way everyone said you should. We …
How to Use Customer Research for SaaS Feature Prioritization
At a previous company, we faced a problem that plagues most high-growth SaaS businesses: everyone had strong opinions …
Marketing Attribution Problems: How to Make Decisions Without Perfect Data
If you’re running a SaaS company that’s grown beyond the scrappy startup phase, you’ve probably …
Must-Have CRM Data for Effective SaaS Marketing
After working with over 25 companies throughout my career as both consultant and employee, I’ve observed a …
Sales support integration: The complete guide to turning support channels into revenue engines
Here’s something I’ve learned the hard way as CMO at two different companies that attempted to tackle this …
The Secret to SaaS Growth? Documentation That Converts
For a SaaS team wearing multiple hats, it’s easy to overlook your product documentation as a growth lever. Yet …