Insights & Strategies for Growing Your Software Business
A well-structured marketing funnel is the backbone of sustainable growth for SaaS businesses. It maps the journey of prospects from the moment they first learn about your product to the point they become loyal, paying customers, and even advocates. Unlike one-time product sales, SaaS success relies heavily on retention and
Pricing is never a one-time decision. In SaaS, ongoing research and calibration are essential to maintaining revenue growth while keeping customer satisfaction high. The challenge lies in knowing when and how to adjust pricing without causing unnecessary churn. Here’s how companies can refine their pricing strategy through continuous research and
Pricing is both an art and a science. While competitive research and market demand play a crucial role, businesses that actively test and iterate on their pricing strategies gain an advantage. Whether through A/B testing, longitudinal studies, or psychological pricing tactics, refining your pricing approach can maximize revenue while keeping
For SaaS founders, gross profit isn’t just an accounting metric—it’s one of the clearest signals that your business model actually works. If you don’t have the margin to fund product development, support and growth, you’ll never build a sustainable company. Let’s break down how to calculate gross profit the right
The debate over whether to offer a free tier is one of the most contentious decisions SaaS founders face. On one hand, a free tier can be a powerful growth engine, lowering friction for adoption and fueling viral expansion. On the other, it can become a revenue killer—attracting users who
Pricing can make or break a SaaS business. Set it too low, and you leave money on the table or attract customers who don’t see your product as valuable. Set it too high, and you risk pricing out the very businesses you’re trying to serve. Without the right research, pricing
We recently launched PourPlan, a new website that helps wine lovers discover and plan visits to tasting rooms in Woodinville and beyond. I wanted to share a little bit about how we built it, because the tools and technologies available today make it possible to develop something like this much
Naming is hard—really hard. It’s highly subjective, which makes it nearly impossible to get decision-makers aligned. Trademark searches almost always turn up conflicts, and usable domain names are tough to come by. Over the past decade, I’ve worked through all kinds of naming projects using a range of approaches. Some
As podcasting explodes as a medium, more and more companies are launching their own shows. Should you start a podcast for your business? I’ve helped launch one and had the “should we or shouldn’t we” discussion with several other companies. There’s a lot that goes into doing it right in
© 2025 Pike & Vine. All Rights Reserved.