Insights & Strategies for Growing Your Software Business
For SaaS founders, gross profit isn’t just an accounting metric—it’s one of the clearest signals that your business model actually works. If you don’t have the margin to fund product development, support and growth, you’ll never build a sustainable company. Let’s break down how to calculate gross profit the right
The debate over whether to offer a free tier is one of the most contentious decisions SaaS founders face. On one hand, a free tier can be a powerful growth engine, lowering friction for adoption and fueling viral expansion. On the other, it can become a revenue killer—attracting users who
Pricing can make or break a SaaS business. Set it too low, and you leave money on the table or attract customers who don’t see your product as valuable. Set it too high, and you risk pricing out the very businesses you’re trying to serve. Without the right research, pricing
We recently launched PourPlan, a new website that helps wine lovers discover and plan visits to tasting rooms in Woodinville and beyond. I wanted to share a little bit about how we built it, because the tools and technologies available today make it possible to develop something like this much
Naming is hard—really hard. It’s highly subjective, which makes it nearly impossible to get decision-makers aligned. Trademark searches almost always turn up conflicts, and usable domain names are tough to come by. Over the past decade, I’ve worked through all kinds of naming projects using a range of approaches. Some
As podcasting explodes as a medium, more and more companies are launching their own shows. Should you start a podcast for your business? I’ve helped launch one and had the “should we or shouldn’t we” discussion with several other companies. There’s a lot that goes into doing it right in
We recently talked to the owner of a company about a potential SEO project. He had recently dropped from the top organic search position for the keywords that mattered most to page two and he needed help getting that back. He had hired an agency to help him only to
If you are like most marketers, email marketing has been a staple for as long as you can remember. While use of the channel continues to evolve slowly for most, many companies I run into are stuck in a rut. In an effort to help you get out of your
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