Insights & Strategies for Growing Your Software Business
Naming is hard—really hard. It’s highly subjective, which makes it nearly impossible to get decision-makers aligned. Trademark searches almost always turn up conflicts, and usable domain names are tough to come by. Over the past decade, I’ve worked through all kinds of naming projects using a range of approaches. Some
As podcasting explodes as a medium, more and more companies are launching their own shows. Should you start a podcast for your business? I’ve helped launch one and had the “should we or shouldn’t we” discussion with several other companies. There’s a lot that goes into doing it right in
We recently talked to the owner of a company about a potential SEO project. He had recently dropped from the top organic search position for the keywords that mattered most to page two and he needed help getting that back. He had hired an agency to help him only to
If you are like most marketers, email marketing has been a staple for as long as you can remember. While use of the channel continues to evolve slowly for most, many companies I run into are stuck in a rut. In an effort to help you get out of your
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