Insights & Strategies for Growing Your Software Business
As an early-stage software founder, you often feel pressure to get any customer through the door. But trying to serve everyone usually means you’re not delighting anyone in particular. The key to gaining traction is defining your ideal customers. The specific types of people or businesses who benefit most from
The Shopify App Store houses thousands of apps, making visibility in search results a critical challenge for developers. If your app isn’t ranking for the keywords merchants use, it’s likely to be overlooked by potential users. A huge portion of app installs comes from search queries, so improving your search
Ranking well in the WordPress.org Plugin Repository is crucial for visibility and downloads. The repository’s search algorithm considers relevance and plugin quality signals. Similar to SEO, but with its own set of factors. This guide breaks down the key ranking factors and provides step-by-step strategies to optimize your plugin listing
A well-structured marketing funnel is the backbone of sustainable growth for SaaS businesses. It maps the journey of prospects from the moment they first learn about your product to the point they become loyal, paying customers, and even advocates. Unlike one-time product sales, SaaS success relies heavily on retention and
Pricing is never a one-time decision. In SaaS, ongoing research and calibration are essential to maintaining revenue growth while keeping customer satisfaction high. The challenge lies in knowing when and how to adjust pricing without causing unnecessary churn. Here’s how companies can refine their pricing strategy through continuous research and
Pricing is both an art and a science. While competitive research and market demand play a crucial role, businesses that actively test and iterate on their pricing strategies gain an advantage. Whether through A/B testing, longitudinal studies, or psychological pricing tactics, refining your pricing approach can maximize revenue while keeping
For SaaS founders, gross profit isn’t just an accounting metric—it’s one of the clearest signals that your business model actually works. If you don’t have the margin to fund product development, support and growth, you’ll never build a sustainable company. Let’s break down how to calculate gross profit the right
The debate over whether to offer a free tier is one of the most contentious decisions SaaS founders face. On one hand, a free tier can be a powerful growth engine, lowering friction for adoption and fueling viral expansion. On the other, it can become a revenue killer—attracting users who
Pricing can make or break a SaaS business. Set it too low, and you leave money on the table or attract customers who don’t see your product as valuable. Set it too high, and you risk pricing out the very businesses you’re trying to serve. Without the right research, pricing
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